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Bringing the Butterfly Body B.R.I.G.H.T. acronym to life to help deliver a powerful message about body image to Aussie kids.

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In 2023, Butterfly asked me to produce a piece of primary school education content. Butterfly had developed an awesome little poem that unpacked B.R.I.G.H.T. (Brave, Resilient, Inclusive, Grateful, Happy, Thoughtful.), designed to protect and encourage healthy body image. The goal was to turn the poem into a video that would be engaging for junior primary children, to be played in-class when the program is first introduced. The result was a simple cartoon-style short video featuring characters I assembled using the Butterfly Body Bright branding. 

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BRAVE, RESILIENT, and the rest of the Body BRIGHT band, can now be found on promotional merch and resources for schools. 

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What did I do?

• concept development, production, post

• created proof of concept

• character design, branding alignment, graphic assets 

• workshopping of poem
• direction of child actor
• voice recording, sound, data 

• licensing for non-original assets, music

• video editing, sound, motion graphics, data-management​